Q4 2020 Theme Parks Apps Performance in Latin America on Android

In the fourth quarter of 2020, theme park enthusiasts in Latin America engaged with their favorite apps on Android devices, showing unique trends in downloads and active users. Data from Sensor Tower provides a close look at the performance of these applications during this period.

My Disney Experience saw a significant spike in downloads, reaching 7.3K in mid-November, and weekly active users peaked at 7.1K in the same month. The trend for both metrics was relatively stable, with downloads ending the quarter at 1.7K and active users at 2.6K.

Meanwhile, Six Flags experienced its highest number of weekly active users in early December, reaching 10.2K, while downloads saw a substantial dip to 124 by the end of December. The app maintained a robust active user base throughout the quarter, despite fluctuations in downloads.

The Disneyland® app witnessed a peak in downloads at 1.2K in mid-November, with weekly active users showing a small increase towards the end of the quarter, concluding at 3.3K. The downloads and active users for this app showed a slight upward trend overall.

Universal Orlando Resort downloads saw a notable rise, with a peak of 1.1K in the last week of December. Active users also exhibited growth, with a year-end high of 2.6K. The app's performance indicated an increasing interest as the quarter progressed.

Lastly, Play Disney Parks had its highest downloads at 535 in mid-November and weekly active users reaching 317 in the same week. This app showed a more erratic trend with a significant peak followed by a decline in downloads and active users towards the end of the quarter.

For more insights into the app performance trends and detailed metrics, Sensor Tower's platform provides in-depth analysis and data for a comprehensive understanding of the market dynamics.